One thing I have learned from my years of experience in digital marketing is that retailers will continuously expect consumer’s changing behavior and innovate constantly if they want to remain relevant.

Programmatic advertising depicts the automated serving of digital ads in real time based on individual ad impression possibilities, where open marketplaces, in other words potential ad placements on apps or websites, is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. 

Every entrepreneur faces the same tough decision about how to acquire more customers. It is a crucial aspect of your business. Without it, you have no growing business. However, from a business perspective, this process starts with marketing.

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