Rather than blasting emails to all of your contacts, discover effective ways to deepen your understanding of your customer’s behavior. This will help drive your marketing strategy. Even if you offer only one service or product, you have several types of customers with unconventional behavior.
With a deeper understanding of your customer behavior, you can know more about who your customers are and why they buy from you.
Identify your buyer personas
In acquiring customers, you first need to identify your buyer personas by segmenting and further personalize your client’s needs. Buyer personas are detailed profiles about your customers and are based on certain parameters such as location, gender, age, income level, etc. This information gives you the ability to personalize your messaging based on different segments; ensuring your contacts receive information relevant to them.
It is important to note that market segmentation differs from market personalization.Segmentation represents discovering groups of individuals with a common, yet broad, set of characteristics, such as geographic location, devices, interests, time of visit, and more.
Personalization is segmentation stripped to its roots.
Leverage programmatic platforms like Dochase Adx
Dochase will help you gain more customers connecting your customers on a personal level through banners, videos, emotion-based targeting, SMS, pre-recorded calls, and more. This in-turn persuades or influences your customers to take specific actions. One interesting technique Dochase offers is Click-to-call. Click to call enables your customers to click a button or text to be connected with you in real-time. Once they click a button, they can talk to you directly, text you, and even chat with you.
click to call
These click-to-call links are found as buttons on websites. But often, click-to-call can be initiated by hyperlinks over emails and videos.
Communicate often
At Techshawe, we speak your customer’s language by communicating with your target audience often and give them buying ideas/solutions via mail, phone, email, newsletters, in-store displays, etc.
For example, if you are a retail store, and as early fall approaches, use direct mail and in-store displays to communicate to your customers the need to buy. They will sell them on the benefits of taking such action and offer a single-solution price.
Effective Paid Advertising
The best and fastest way to acquire more customers is to focus on your customers. Your marketing should focus on your target audience so you don’t waste the money spent on advertising. Your customers already trust you and buy from you. So what you want to do is look for more ways to serve them! This will enable you to increase the average transaction size and/or increase the frequency of the purchases.
Dochase Adx will help you gain more customers through various effective advertising techniques including;
- Advertising your business to your potential and existing customers at the right time.
- Publicizing the benefits your service or product offers.
- Advertising your business using clear words and graphics.
- Advertising your business with a clear goal or defined objectives.
- Publicizing your ads and monitoring and reviewing it from time to time.
- Advertising your business to your potential customers using relevant data.
- Selling your business to your customers uniquely.
- Advertising where your customers hang out.